Resourceful Articles

Resources From Our Professionals to Help Your Business

Aug 30, 2023

The Do's and Don'ts of Rebranding

Rebranding your business can be a daunting and complex process. It is not just about changing the name or logo, but a complete overhaul...

Aug 11, 2023

What Most Business Owners Get Wrong About Branding

Branding is crucial for any business, but it's an area where a lot of business owners get it all wrong. Unfortunately, branding is much...

Jun 16, 2023

How Brand Identity Shapes Your Business's Reputation

When it comes to running a business, reputation is everything. A good reputation can take years to build and only a moment to ruin. One...

Jun 9, 2023

How to Develop Your Brand Identity and Build Lasting Loyalty

Branding is an essential aspect of marketing that goes beyond just your business name and logo. It is about creating a unique identity...

May 26, 2023

Brand Strategy Vs. Brand Identity

Building a strong brand is crucial to any business' success and longevity. But it's not always clear what exactly goes into creating that...

May 19, 2023

Whether you like it or not...your brand is being created right now

Whether you're a small business owner or a large corporation, your brand is everything. Your brand is what sets you apart from your...

May 1, 2023

Tips for Building a Strong Brand

In today's competitive market, it is essential to create a strong brand that stands out from the crowd. A strong brand not only helps you...

Mar 22, 2023

Key Factors That Contribute to a Strong Brand

If you're a business owner, chances are you've heard about the importance of having a strong brand for your company. A strong brand can...

Mar 8, 2023

5 Must-Ask Questions Before Starting to Re-Brand

When it comes to rebranding your business, the phrase “look before you leap” is particularly relevant. A rebrand can be a great way to...

Mar 3, 2023

What is the Cost of Rebranding? - Why You Should Get it Right the First Time

When you are starting a business, branding is super important. It’s not only your logo and design elements, but also how you communicate...

Feb 8, 2023

The ROI of Branding

Are you thinking about investing in branding for your business but not sure what the return on investment (ROI) might be? Branding can be...

Jan 31, 2023

How to Develop a Marketing Strategy?

So you’ve decided to take the plunge and start your own business. Congratulations! Now comes the hard part: creating a comprehensive...

Jan 16, 2023

What is the Difference Between Google Ads and SEO?

Although both serve similar purposes, these two are completely different. It is true, both channels can help your brand get more online...

Nov 15, 2022

The Role Perception Plays in Your Business' Success

As business owners, many times, we tend to focus on short term things: fast results, quick marketing techniques, how to get cashflow…And...

Oct 29, 2022

The Problems of the Marketing and Design Industry

When we started off as a business, our goal as a design company was to make our customers happy by delivering what they wanted. However,...

Jun 30, 2022

Why Every Marketing Strategy is Unique

Every marketing effort that a company makes has a place in the world. However, just because the marketing avenue is useful to some does...

Jun 17, 2022

Positioning + Perception = Profit

The power of perception..The more you take advantage of perception through positioning and branding, the more success you will have.

Jun 15, 2022

What Makes a Good Logo?

Are you thinking about rebranding, starting a brand, or hiring a logo designer? We have a criteria that will help you, as an...

May 30, 2022

Logos that don't say ANYTHING.

A common misconception is that a company's logo must say everything about what their business does. This is so far off. In fact, most...

May 4, 2022

What is the difference between a BRAND AND A LOGO?

These two terms are often used interchangeably but that is far from the truth. While they both interact with one another, they are not...